The Tipping Point: How Little Things Can Make a Big Difference
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. 
 
This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
 
I felt the argument of this book proceeded very logically and was adequately developed and supported by the factual examples. The book was written 15 years ago, and unlike many business books has not lost its relevance at all. Power of opinion leaders has never been stronger than today.
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