The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Apple, Amazon, Google, and Facebook are in an unprecedented race towards a $1 trillion valuation--and whoever gets there first will exert untold influence over our economy, public policy, and consumer behavior. 
 
How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? 
 
To these questions and more, acclaimed NYU / Stern professor Scott Galloway brings bracing answers. In his highly provocative first book, he pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. 
 
Really an excellent book that does a nice job of diving into Amazon, Apple, Facebook, and Google and what makes them successful.
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