Start with Why: How Great Leaders Inspire Everyone to Take Action
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Self Improvement
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? 
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. 
 
This was powerful. Simon Sinek explains the importance of starting with why. He uses storytelling combined with interesting examples of companies that have succeeded and failed to find their "Why"
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