These days, there is a consensus that if you get a good personal brand, you will take an advantage to become known in your field. You can win more customers, obtain a better job and get a promotion and so on. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book that provides a specific path to personal business success in the digital age.

Mark W. Schaefer, the Best-selling author, is one of the top five marketing blogs in the world will provide solid advice and a ton of stories from successful people of different ages, backgrounds, and experiences. This combination of insight, honesty, and pragmatic advice is what makes this book such a great read. The book delivers the crucial message that where you came from and who you are is less of a factor than the work you put into your career and why. According to the author, is known is not the same as being famous. It’s not about having millions of fans, followers on social media and red carpet appearances. Being known is about having the proper authority, reputation and audience to realize your potential and achieve your goals.

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