Good to Great: Why Some Companies Make the Leap... and Others Don't
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To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.
 
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. 
 
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? 
 
One of the best book ever I have read on Business Management. Simply wow book. Must read for all business students and entrepreneurs.
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