Adapt: Why Success Always Starts with Failure
So are you an economic missionary, or is this just something that you love to do?
 
It began as something that I love to do--and I think I am now starting to get a sense of it being a mission. People can use economics and they can use statistics and numbers to get at the truth and there is a real appetite for doing so. This is such a BBC thing to say--there’s almost a public service mission to be fulfilled in educating people about economics. When I wrote The Undercover Economist, it was all about my pure enthusiasm for the subject; the book is full of stuff I wanted to say and that is always the thing with the books: they are always such fun to write.
 
Do you think that people these days are generally more economically literate?
 
People are now aware of economics for various reasons. There are the problems with the economy--there is always more interest in economics when it is all going wrong.
 
"Why Success Always Starts with Failure " The basic idea of the book is that failure is very much needed for achieving success. This books should be an enjoyable read for anyone. 
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